Insight delivers educational travel programs for both current university students and recent graduates, as well as high schools and community groups. They provide experiences in locations that are safe, unique, culturally vibrant, and educational at the core. From East-Africa to Canada’s North, Insight delivers programs that are truly transformative. As an education first company, they also focus on workshops, webinars, and resources on global and cultural issues and movements that are affecting the world today.
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THE PROBLEM:
Insight has had the same branding since their inception, and was looking for a refresh. They wanted a visual system that took advantage of the beautiful photography library they had built up. Insight wanted to convey a sense of excitement, wonder, and inquisitiveness about various cultures and communities around the world.
Branding
To have the most impact with scenic and epic photos from around the world, the branding centred around the use of hero images and bold contrasting text. The logo was upgraded with a better composition, a graphic element for interest and a more legible typeface.
Marketing Materials
The new brand would bring a visual update to their promotional materials for staff, university and high school student programs. Each program had 3 comprehensive guides with country specific photography. Many spreads and guide covers were created and sent to print.
Content & Social Media
Insight also wanted to pivot their social media strategy, and be more intentional in putting out engaging content. This would help affirm any potential students decision in enrolling in a program, and give a glimpse into what student life is like day to day. With fresh photos from the video and photo team, there was a lot of beautiful visuals to promote the programs and their respective travel destinations.
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