Branding isn't
black & white
Just like our own lives, each brand is full of nuance, colour, and attributes that make us unique. There isn't a "one-size fits all" solution. That's why I work alongside you and your team to figure out a clear direction, and pin point what it is, and how we can gain life long customers who align with you.
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1. Empathize
Before designing anything, it's important to get some context and understand who you are as a business, as a brand, and who your audience and customers are. What are your goals and vision for the future? What does your brand value? Who’s your ideal client? What do they care about? What pain points do they have that we’re trying to solve? Together we’ll discover the answers to these questions.
2. Strategize
Now that we know who you are, and who you want to reach, we create a plan to achieve your goals. Where can we best utilize content, marketing materials and effort to be seen and heard? How can we better interact with your customers and create a satisfying, cohesive, and consistent experience? We lay all of this out and pick the best channels and outlets to help accomplish these goals.
3. Visualize
If your brand was a person, how would they speak? How would they dress? What vibe would they give off? This is where we really nail down the look and feel of your brand. Using information from the previous steps, we’ll create colour palettes, key graphic elements, photography and art direction for your brand. We’ll figure out what’s working, what’s not, and what gives your visual identity a unique flair.
4. Execute
This is where you will see your brand come to life! With your new identity system, messaging, visual assets and marketing collateral, we start seeing your brand live and breath across platforms. We’ll implement strategic ads and content that engages with your audience in fresh new ways. Whether it's for a single campaign, new business venture, or a brand refresh, each touchpoint will be a new opportunity for your branding to be seen and heard.
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By the end of these 4 steps, you’ll be off to the races, and own a strong brand that sets you apart in your industry.